Growing stronger, reaching further
Today, we operate from more than 30 venues and have delivered over a quarter of a million lessons. Our team of skilled instructors and dedicated office staff work together to maintain the high teaching standards and personal approach that set us apart from the start.
As demand grew, so did we. We launched HydroKidz to offer ultra small group lessons that combine affordability with real progress. We expanded into e commerce with Simply Swim, The Swimming Shop, My Proud Moments and Richfield Sports, offering thousands of swimming related products and exclusive own brand ranges. We also became the UK distributor for leading German swim brand Fashy GmbH and its premium range Aquafeel.
Helping more people swim for life
But growth has never been about size alone. It has always been about impact.
Every lesson we deliver, every product we recommend and every brand we develop is driven by one goal: helping more people swim better, feel safer and enjoy the water for life.
If you believe swimming is a life skill worth investing in, you are in the right place.
Join us, and be part of a community that is raising standards, building confidence and making a lasting difference in and out of the water.
Contact us to find out more
Honest feedback from our swimming community
Google Review
Isaac taught my daughter in her swimming lessons which she really enjoyed and built up a good rapport with him. Isaac is a great teacher - would recommend him.
Google Review
Been going to Swim Expert for a number of months now and my boys are already doing lengths which is great. The team as a whole have been good but Luke especially has a great chemistry with the energetic boys. Thanks
Google Review
My son has really started to enjoy his swimming lessons since Elliott has been teaching him. He can be very nervous in the pool and due to his deafness, he sometimes needs things repeating a few times and explaining more than usual but this is handled perfectly. Elliott gets him to do what he needs to but without pressure and in a fun way. There are always smiles and giggles during lessons!
Google Review
Excellent instructors. Most of my lessons were with Lisa and I'd certainly recommend her; also Reuben and Sam.
Google Review
Where do I start? Issac is an absolutely fantastic teacher. I couldn’t recommend him enough! My little boy has additional needs and Issac worked closely with us to establish what would work best for him and how he learnt best. Issac made the lessons fun and within 2 lessons had him swimming in the deep end and jumping in with so much confidence! 100% recommend and he’s a great asset to the swimming world ☺️
Trustpilot Review
Second swimming lesson for my son
Second swimming lesson for my son I am amazed how he’s coming on. Georgia is brilliant. Joe is really enjoying it.
Trustpilot Review
Fantastic coach!
Have a great relationship with our coach, Luke. My kids have been going for 2-to-1 classes for about 6 months and I can see great improvement. Luke is absolutely fantastic. Kids love going. Coach is kind and great on teaching my kids to deal with water, learning in fun way. Really fantastic. The customer service is also helpful and the rebooking classes comes in handy. The location is beautiful but staff on the hotel makes you feel unwelcomed and as if they are doing a favour and never happy as if we are a bother to guests. SwimExpert could use of a more friendly environment to match to such great staff.
Trustpilot Review
Technique lessons
I’ve been having lessons with Ciaran M to work on my front crawl. He is a really good, helpful teacher :)
Trustpilot Review
Review
My son has found an amazing teacher in Lizzie, he’s always so excited to come to her lessons, she makes it fun, whilst giving him the confidence and skills he needs to become independent in the water. My son can be a little quiet with new people but Lizzie has made him feel comfortable and he chats away to her and is comfortable and confident around her He has progressed really well, and we are excited to see him progress more under Lizzies guidance!